Corporate Social Activism With more businesses getting involved in changing the world.

The prevalence and quantities of large business that participate in social activism have increased over the last 5 years. It wasn’t historically the place for business to have an opinion on social issues and be outspoken about them but the landscape has changed.

The Product Life-cycle

The Product Life-Cycle is usually depicted as a bell-curve (shown above). In the picture, the right-hand side, the decline, of the bell curve is cut short. The product life-cycle explains the introduction through to eventual decline of a product or service.